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which he uses by the hundred thou- explosion was even better than the real
sand for the flares lie mass-produces thing.
for the armed forces. One of Lizza's more spectacular jobs
In one big victory celebration at the is his "gerondole," as he calls it, his
Los Angeles Coliseum in 1945 at the own creation and one that costs about
war's end, Lizza shot $5000 worth of $150 for fifteen gorgeous seconds, during
firewprks in five minutes. He likes to which thirty-six spreads shoot off from
talk about that show. Also about his the main burst, rotated by seventy-
100-foot Eiffel Tower done in fire, and two pushers that give the effect of fiery
his Statue of Liberty. Another of his wheels within wheels. This 1,000,000
prides is a seventy-foot Fountain of candlepower spectacle has been called
Fire. Still another is the Golden For- ''Lizza' s flying saucers." A lot of beads of
est, which looks like a forest of trees inspiration were squeezed out of the Lizza
painted in fire. One of Lizza's creations forehead before he was able to get the
is an enormous snake of fire that complicated gerondole timed just right.
slithers across the sky. One of Lizza's joys is the number of
Lizza has spent a small fortune de- high-brow scientists from Cal-Tech
veloping sharp and distinct colors in who have come out to his desert can-
his bursts. The color effects are achieved yon to get his help in solving problems
by adding secret chemicals to his ex- involving boosters, delayed fuses and
plosives, which he manufactures in his making explosives behave. When re-
own plant. '' We specialize on American searchers had developed the jell-gas
colors," says Lizza, a patriot who likes fire bomb, for example, but were hav-
any combination as long as it is red, ing trouble shooting it off, military men
white and blue. told them, "Go see Lizza." He and his
Lizza gets his inspirations for new men evolved a fuse that ignited the
fireworks displays largely out of cur- jell-gas at the right split second, so
rent news events or shows that are the that a single bomb exploding in all
talk of the town. He did Snow White directions starts up to thirty fires.
and the Seven Dwarfs when the Disney Lizza's floodlighted canyon, which is
picture was the rage, and followed up about forty miles north of Los Angeles
with Mickey Mouse and his pals and and 1400 acres in extent, is something
with Popeye the Sailor eating spinach. out of Snow White and the Seven
He has some old stand-bys, of course, Dwarfs, only aboveground. Closely
such as the cop chasing the speeder, guarded, it can be reached only via a
Casey Jones in his locomotive and narrow railroad underpass through
which one truck can pass at a time.
Beyond the shaded headquarters office
*· * * * * * * * * * is a series of eighty small buildings,
some behind heavy earthen bulwarks,
Some people can always use new some half underground, and all so scat-
friends-and will.
tered up the winding, barren slopes
-W. HOWE MOODY. that an explosion in any one of them •
will not damage the others. It is hard
* * * * * * * * * * to believe that Lizza has packed in this
isolated canyon up to 2000 workers, You, too, wlll be proud of your new heating systems! They'll tell you what
jockeys on their race horses, done on · most of them people from the sur- Lennox heating system-its good a happy choice they made! Or get full
the ground with the aid of frames such rounding countryside. looks, its space-saving size, its trouble- details about Lennox comfort from
as tho·se set up for fiery portraits of Some of the. explosive, such as the free operation. Most of all, you will your Certified Lennox Dealer.
General MacArthur, Governor Warren meal that goes into railroad fuses, is so be impressed with Lennox comfort and Whatever your heating problems, he's
and other notables. safe that workers handle it with shov- economy. competent to solve them with com-
"When we do a picture in fireworks, els; some is so dangerous that the auto- plete satisfaction. Find his name in
we make it look like the man, not just matic machines used to stamp pellets Like countless other Lennox users you your classified phone book, or write us.
anybody," says Lizza, who works the are hidden behind heavy concrete will discover that "NOTHING can com- Write Dept. 5-10-13-51, our nearest
outline of the portrait on a wire-and- walls and can be watched only by a pare with Lennox-for superb com- office, for free booklet, "How to Select
wood framework into which his men series of mirrors set at angles. Most of fort, for lasting dependability, and Your Heating System." Don't delay.
stick thousands of lances, which are the fireworks powder looks like ground fuel savings."
small slow-burning fuses that look like charcoal. Lizza reaches into a bin, Ask your neighbors who own Lennox
brown cigarettes. grabs a handful and says, "This is for
Lizza takes pride in originating his our stars-it sparkles as it burns," or
own ideas before sponsors of his shows "This we use for our Salutes." Lizza In warm air heating •••
can beat him to the fuse. uses powder and chemicals from many
"When Lindbergh flies the Atlantic, sources in this country and abroad.
they don't have to tell me to do Lind- In his Big Burst, he cracks out up to a more families buy Lennox
bergh and his plane. I just do it," he dozen colors simultaneously.
explained. "The average person sees fireworks
For the California Centennial cele- and thinks this business is easy," says than any other make !
bration at the state fair, Lizza had Lizza. "It isn't. It's hard work. I've
miners digging and panning gold, a tried to break young men into it like NOW is the time to have your furnace cleaned and inspected
... call your LENNOX dealer TODAY!
prospector with his donkey, and an old my father did, but they don't like it.
wood-burner locomotive, all done in It's too hard work." See your Lennox Dealer Lennox furnaces carry the
also for home, office and seals of nationally recog•
fireworks and moving across the stage. For Lizza, a ten-day show like the store cooling equipment. nized testing laboratories.
The frameworks for shows of this sort California State Fair is a postman's ASK ABOUT CONVENIENT TIME PAYMENT PLAN
on the ground are designed, after Lizza holiday. He takes a crew of ten to
has outlined his big idea, by Frank twelve men to set up the frames during
Cuneo, who has worked with Lizza for the day and help with the shooting in
many years. the evening. Lizza and his family move
The atomic-bomb test at Bikini had into a suite at the Senator Hotel, and
Lizza stumped for a time. He knew he he has the time of his life until the fire-
ought to do a Bjkini and he had the works are gone. The patriotic bursts in
thing all thought out, but no fair- red, white and blue often bring tears
ground or athletic coliseum was big to his eyes. Lizza is a sentimental fel-
enough for the fireworks atomic mush- low, and when Admiral Blandy came
room he was cooking. A fissionable out to Saugus to make a speech and In 89 different LENNOX models ... for 2as, oil. coal, LP 2as . •• there is an
character himself, Lizza was about to award him the Navy E for loading answer to every home heatinl! problem
burst, when El Paso, Texas, called on 10,000,000 shells, the rugged little fire-
him for a show in celebration of the works magnate broke down and cried.
centennial of Fort Bliss. He was able "You couldn't build up a business ~OeIJl~I
to get the Bikini off his chest in a super like this in any other country," he said,
display of colored fireworks over the his blue eyes lighting up like stars.
hills outside the town. Observers who "This country has been good to me. It *®
had seen the original Bikini explosion has been good to everybody. She is a PARENTS! Make your THE LENNOX FURNACE COMPANY, World's Largest
assured Lizza that his fireworks atomic mighty good country." THE END children happy with this Manufacturers and Engineers of Worm Air Heating Systems
fascinating free COLOR-
ING BOOK, "The Adventures of Len• Marshalltown, Iowa • Syracuse, New York
nie Lennox." Write to LENNOX, Columbus, Ohio • Fort Worth, Texas • Pasadena, California
Dept. S.lG-13-51, Marshalltown, Iowa.
Salt Lake City, Utah • Decatur, Georgia