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10 VIGILANCE FOREVER - 75 years of The Signal 1919-1994
its organization in 1919 and again in
1920s 1922, when a board of directors was
actually appointed. At the time, it
Continued from page 9
was estimated that 2,200 cars drove
ing on his foes with name-calling such as through town. daily (the paper also
that aimed at the Santa Paula school lamented the lack of a town sign like
board that denied their teachers the right Pomona or Alhambra already had).
to bob their hair. He called them "a silly, The chamber's first economic
narrow-minded, antique bunch of human development victory was the estab-
tombstones," which pretty much told the lishment of the Newhall Goat Milk
reader where he stood. Canning Company at the comer of
His reign was short. Toe newspaper Pine and 4th Streets.
was sold to A B. Thatcher in June 1925 Unfortunately, the chamber died
and the whole look of the paper changed. in 1925 for lack of interest.
Doelle's plethora of poems disappeared. Proving the third time is a charm,
In their place a daily 0. Lawrence the Newhall-Saugus Chamber of
Hawthorne appeared under the mast- Commerce formed in May 1928.
head, complete with artwork. Page one We got our fancy, electrified sign
was news, society items, obituaries and, (with 18-inch-high colored glass
sometimes, sports. Local news jumped to letters, at the cost of $350,
A
the back page, and inside pages were installed at Market and 8th
filled with wire service stories, items on Streets). And today, although
• •
cooking, housekeeping, agricultural or th e 1s gone, at c am er
historic features and serialized stories. serves the community as the
This trend continued into the 1930s. Santa Clarita Valley Chamber of
The Signal published weekly, on Commerce, one of three chambers in the 900 pounds. Owner may have same
Fridays in the beginning, changing to area by paying for this ad" The Silver King And advertorial
Thursdays in 1924. Subscriptions were Our ,advertisements were certainly Fur Farm advertised ''breeding stock for (stories written to boost a certain busi-
$2 a year, six months were $1 and single unique, and never subtle. "SUBSCRIP- sale of chinchilla lilac and whites for the ness) wasn't past The Signal in the
copies were 5 cents. Those prices did not TIONS-ADVERTISING-JOB WORK coming industry." The irony was the last 1920s. ''Thrifty Children" was a two-
change during the decade. - We Need Them All" ran on the front line of the ad: "Silver King Barbecue." column front-page article about children
The newspaper was a strong support- page. A lost and found ad read: "Came to You could even buy a Ford Touring Car saving that was a thinly veiled plug for
er of a chamber of commerce, proposing my ranch, one light bay mare weighing for $295. Please see 1920s, page 12
Congratulations Newhall Signal
on your 75th Anniversary
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