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10                                         VIGILANCE  FOREVER -          75 years of The Signal                                    1919-1994


                                            its organization in  1919 and again in
        1920s                               1922, when a board of directors was
                                            actually  appointed.  At  the  time,  it
        Continued from page 9
                                            was estimated that 2,200 cars drove
       ing on his foes with name-calling such as  through town. daily  (the  paper  also
       that  aimed  at  the  Santa  Paula  school  lamented the lack of a town sign like
       board that denied their teachers the right  Pomona or Alhambra already had).
       to bob their hair. He called them "a silly,   The  chamber's  first  economic
       narrow-minded, antique bunch of human  development victory was the estab-
       tombstones," which pretty much told the  lishment of the Newhall Goat Milk
       reader where he stood.               Canning Company at the comer of
          His  reign  was  short.  Toe  newspaper  Pine   and   4th   Streets.
       was sold to A  B. Thatcher in June 1925  Unfortunately,  the  chamber  died
       and the whole look of the paper changed.  in  1925  for  lack  of  interest.
       Doelle's plethora of poems disappeared.  Proving the third time is a charm,
       In  their  place  a  daily  0.  Lawrence  the Newhall-Saugus Chamber of
       Hawthorne  appeared  under  the  mast-  Commerce formed in May 1928.
       head,  complete  with  artwork.  Page  one  We got our fancy, electrified sign
       was news, society items, obituaries and,  (with 18-inch-high colored glass
       sometimes, sports. Local news jumped to  letters,  at  the  cost  of  $350,
                                                                             A
       the  back  page,  and  inside  pages  were  installed  at  Market  and  8th
       filled with wire service stories, items on  Streets).  And  today,  although
                                                •   •
       cooking,  housekeeping,  agricultural  or  th  e   1s  gone,  at c  am  er
       historic  features  and  serialized  stories.   serves  the  community  as  the
       This trend continued into the 1930s.   Santa  Clarita  Valley  Chamber  of
          The  Signal  published  weekly,  on  Commerce, one of three chambers in the  900 pounds. Owner may have same
       Fridays  in  the  beginning,  changing  to  area                         by paying for this ad" The Silver King   And  advertorial
       Thursdays  in  1924.  Subscriptions  were   Our  ,advertisements  were  certainly  Fur Farm advertised ''breeding stock for  (stories  written to  boost a  certain busi-
       $2 a year, six months were $1 and single  unique,  and never subtle.  "SUBSCRIP-  sale of chinchilla lilac and whites for the  ness)  wasn't  past  The  Signal  in  the
       copies were 5 cents. Those prices did not  TIONS-ADVERTISING-JOB  WORK  coming industry." The irony was the last  1920s.  ''Thrifty  Children"  was  a  two-
       change during the decade.            -  We Need Them All" ran on the front  line of the  ad:  "Silver King Barbecue."  column front-page article about children
          The newspaper was a strong support-  page. A lost and found ad read: "Came to  You could even buy a Ford Touring Car  saving that was a thinly veiled plug for
       er of a chamber of commerce, proposing  my ranch, one light bay mare weighing  for $295.                                 Please see 1920s, page 12



                                                                                          Congratulations Newhall Signal

                                                                                              on your 75th Anniversary



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