Official San Joaquin Valley-Sierra Vistor's Guide, page 16, 1937. Ad for Holland's Summit Cafe on the Ridge Route Alternate, U.S. Highway 99, 1940s.
Text in the ad:
THE BUSIEST SPOT
ON THE RIDGE
HOLLAND'S CAFE AND GARAGE
At the Summit, Ridge Route, Golden State Highway (U. S. 99)
"There's a Reason"
Holland's Summit Cafe makes a convenient stop on the way north from Los Angeles to
San Joaquin Valley and the National Parks and High Sierra points
COURTEOUS, ATTENTIVE SERVICE — PRICES MODERATE
"A good meal, day or night, at prices that are right"
Garage and Service Station
UNION OIL PRODUCTS
Telephone — Holland's
Clean Rest Rooms
Our rest rooms are clean. Hot and cold water at all times. Ample room and facilities. Rooms are heated in winter, cooled and fly-proofed in summer. These accommodations are free to the traveling public.
HARRY H. HOLLAND, Proprietor
Originally located on the Ridge Route just south of Caswell's on what is now the Gorman Post Road, Holland's Summit Cafe started as a truck stop devoid of tourists. The site featured a Standard Oil gas station, garage, and cafe. When the Ridge Route alternate was opened in 1933, Holland's was relocated from it's original location to the new highway.