Page 3 - hs_vtc_art_1992

C ollect a piece o:f
history. The distinctive identity and interior design
treatments o:f the ne-v<.T Valencia To-v<.Tn Center reflect a
rich local history that has been closely linked to
Southern Cali:fornia orange and citrus :farming :for
more than a hundred years . Valencia is situated o q,
part o:f the vast Ne-v<.Thall Ranch, an original holding
o:f The Ne-v<.Thall Land and Farming Company, a
pioneer Cali:fornia orange and citrus producer.
As this unique industry evolved, millions
o:f color:ful paper labels -v<.Tere used to identi:fy and
advertise the -v<.Tooden crates o:f oranges that -v<.Tere
shipped throughout the country by these gro-v<.Ters.
This no-v<.T rare and collectible commercial art :form
:from a bygone era has vividly captured a piece o:f
Valencia's heritage and tradition o:f success. And it
has in turn influenced the identity o:f-v<.That the ne-v<.T
Valencia To-v<.Tn Center is all about. It's a legacy o:f
adventurous prosperity. You can Counr On Ir/
Start no-v<.T--'VV'ith your enclosed Counr On Ir/
Club collector's album. Approximately every six
-v<.Teeks, :from no-v<.T until the ne-v<.T Valencia To-v<.Tn
Center's Grand Opening this :fall, you -v<.Till receive a
valuable collector's label to place in your album.
Look :for them in TheJuice, our ne-v<.Tsletter to the
Santa Clarita Valley.