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_• Campaign Catc/,line Sets U1 Surefire Stunt!

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I
-~ CINDERELLA "BOOT"! :
OFFER PRIZES AND I
WIN MOYIE TICKETS! I TICKETS TO THOSE WHO Adapt the popular Cinderella search by look- I
ing for a boy under 16 years of age who can
' If the number of this "gun" GET GIVEAWAY GUNS fill the boots of "the man of the west." Get an
THAT "FIT" HOLSTER I
'fits' the holster number on dis-
play in our lobby ... you will re- extra large western boot and cut it in cross
ceive 2 guest admissions to see Latch on to the terrific penetration of the Gary section; then mount it. Boy places foot into
GARYCOOPER Cooper descriptive in ads and posters: "the role
IN THE ROLE THAT FITS HIM that fits him like a gun fits a holster!" All you boot. Those who fill the boot win locally pro-
LIKE A GUN FITS A HOLSTER! do is distribute a maximum number of small moted prizes. Similar stunt can be staged in
MD 01'1111 WIST plastic "guns" in 2" x 3" envelopes, as shown shoe chain stores, with newspaper ads and
COLOR by DE LUXE • CINEMASCOPE at left. Each envelope is numbered consecutively.
List winning numbers in lobby, offering free window displays plugging contest. Tie-in line
IMPRINT admission or promoted prizes to those whose says: "Boys Under 16! Can You Fill The
gun numbers "fit."
Boots of The MAN OF THE WEST? Won-
PRICES:
derful Prizes ... Nothing to Buy! SEE GARY
(Envelopes numbered consecutively, fmprinted)
17965 Guns and envelopes.. .. $17.50 per M COOPER as THE MAN OF THE WEST
Order direct from: ... NOW!"
Envelope shown actual size. In- ECONOMY NOVELTY & PRINTING CO.
sert plastic guns for giveaway. 244 West 39th St., New York, N. Y. •-------------------------
•Get Extra Mileag_e OutolAd line 1/,ese Ways:

COLOR-IN DISPLAY GUNS AND HOLSTERS
With a cut-out of Cooper in background, including
CONTEST ► copy line: "the role that fits him like a gun fits a
holster," display as many old and new firearms it
Gary Cooper as the man of the west
is possible to collect locally. Display as many ornate
is a natural for the kids. Offer mer- holsters, too, as are available locally. Get these from
chant-donated prizes for best color- Armories, gunsmiths, museums, rifle associations and
private collectors. Photo of display may also make
in jobs turned in by youngsters. Mat
a good newspaper feature. Display itself may also
is shown here in reduced size;
be moved to TV studio for a presentation on local
COLOR by DE LUXE
actual size is 7¼" x 9". Print local- CINEMASCOPE program.
ly on letter-size sheet. Distribute
contest sheets through s to r e s , STREET BALLY ON HORSEBACK
schools, lobby, religious schools,
A small boy in western garb riding a Shetland pony
clubs, etc. Mount and display win- is followed by a huge cowboy on a large horse. Cow-
ning entries in lobby or department boy carries a sign which reads: "The BIG western
excitement is on the BIG CinemaScope movie screen
store window.
. . .. in real-life color! See GARY COOPER as THE
MAT 4A ► MAN OF THE WEST ... in a role that fits him like
a gun fits a holster! ••• Now ••• Bijou!"
• Follow Tbroug/, Wit/, More Action Bally/,oo!
"ROLL YOUR OWN" CONTEST "GOLD" DOLLARS STUNTS NAME "MAN OF YOUR TOWN"
Newspapers take kindly to the naming of a "man
Gary Cooper carries a hoard of 600 gold
of the year," a "Mr. Television" a "man of achieve-
dollars in the picture. Use this fact as a peg ment," etc. Suggest to one of the local newspapers
(or organization) that they select the leading citizen
on which to hang both of the follo~ing stunts: to be honored as the "Man of the West" (East,
South or North, consistent with your area). Tie
in by presenting this citizen with a "Man of the
1. Together with the Retail Merchants Association West Award" on behalf of Gary Cooper, who
announce that 600 "gold dollars" are hidden around represents the finest qualities of pioneer America.
Stills MW-L6, MW-L6B, MW-L6E the theatre and in the stores of participating mer-
Cooper shows how to roll-your-own cigarettes! Let chants. Tie-in line sends them searching for the GARY COOPER DAY
the local outdoors men try it for speed and quality gold hoard of the Man of the West. "Dollars" are No name in the motion picture world is more re-
--either in front of your theatre or as a spot on spected than that of Gary Cooper. He is a favorite
local TV show. Offer prizes. Use these stills for actually imitation coins redeemable at the boxoffice · of fans of all ages. Suggest that local shopping center
tie-in publicity. Order stills by number from or merchants. Limit search to certain hours on or merchants association honor your showing with a
National Screen.
one day. Gary Cooper Day promotion. Highlights include
Gary Cooper Sales, western merchandise and stunts
STORE ADS, WINDOWS outlined on these pages.
2. A Man of The West on horseback gives away
"Man of the West" is a Man of Action . . . a Man gold cardboard "dollars," each carrying an 1868 KIDS' COSTUME MATINEE
of Good Taste . .. a Man Who Enjoys (Product)!
Use any of these slogans or many variations of it date. A few are dated 1870. Back of coin asks fans Announce a "young Man of the West" matinee
for any number of merchant newspaper ads or to match the dollars against Gary Cooper's coins offering gifts and prizes to the youngsters who come
window displays. Use scenes from the picture for with the most unusual, most imaginative western
tie-in display. Be sure no Gary Cooper endorse- on display in lobby. Those who receive the 1870 outfits. Photograph the five winners for a good
ment is made or implied. coins receive $1.00 in cash. human interest picture and story.
PAGE 2 © 1958 United Artists C.orporatic n