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Santa Clarita Valley Historical Society
Strategic Plan Goals: Action Plan

Planning Session June 12, 2022
Amended and Adopted October 24, 2022

• Marketing
Develop a comprehensive marketing program. Recruit/hire a non-board member
marketing professional to assist. Develop a variety of printed materials for placement in
Chamber of Commerce mailings, Realtors’ packets, hotel brochure racks, etc. Rebrand
and develop a new SCVHS logo. Revamp the SCVHS website to ensure engagement.

• Disaster Plan
Write a formal disaster plan; plan for the evacuation of important artifacts and assets.
Install fire extinguishers in all on-site buildings. Refer to AASLH for guidelines.

• Visitor Development
Identify target audiences to gain an understanding of how younger generations think,
what interests them, and how to bring the group(s) in. Considerations for the identified
groups should include visitation, membership, museum content, donations,
volunteerism.

• Fundraising
Develop a comprehensive fundraising plan. Create sustainable avenues of finance and
funding opportunities through filming, donors, grants and other property uses. This
plan could include an annual gala concept and an overview of participants who can
target and apply for grant opportunities.

• Digital Preservation
Grow the Society’s digital preservation activities; support sustainability efforts related
to SCVHistory.com and use it for public distribution of Society’s digital assets.

• Diversity, Equity, and Inclusion
Preserve and share the rich histories of our entire community by embracing diversity,
equity, and inclusion, beginning at the Board level.

• Professionalism
Provide a best-in-class museum experience to the visiting public; use best practices in
the handling and curation of historic material; engage the services of professionals in
various museum disciplines as appropriate.

• Take the Show on the Road
Develop small, temporary or permanent exhibits for installations in libraries, colleges,
other government buildings, shopping centers, restaurants, etc., in the community.
Work with City Arts Commission. Identify what SCV history is to be told in the exhibits.