Page 15 - scvwa012918c

• Tesoro del Valle HOA
• The Santa Clarita Valley Signal Editorial Board
• United Water Conservation District
• Valley Industrial Association
• West Ranch Town Council

Important Public Outreach Facts:
• 72%: Support from all Santa Clarita Valley residents, according to final poll (16%
opposed)
• 96%: Public awareness increased by 96 percent between April and December
• 150,000+: Number of engagements (comments, letters, emails, website visits,
social media engagements, etc.) from customers
• 90,000: Number of direct mail pieces to NCWD customers

Overview of Outreach:
This public outreach effort was among the most significant effort from public agencies in
the Santa Clarita Valley’s history.
• 6 public info mail pieces communicating process and requesting feedback
(90,000 pieces of mail)
• 28 community stakeholder meetings
• 5 public workshops and joint board meetings—including scoping meetings and
presentation of the key elements of the legislation—with approximately 350
attendees
• 700 responses from Newhall customers and others
• 11,320 webpage views on the dedicated website (YourSCVWater.com)
• 40,000 social media impressions
• 28 emails sent to average of 4,100 customers (30,000+ opens)
• 24 opinion columns and press releases
• 3 separate editorial board meetings
• 10 print and digital ads/notices for meetings and information
• 5 digital advertisements requesting feedback (viewed 500,000 times)
• 2 valley-wide opinion surveys (1 with over-samples of Newhall customers)

Key Successes of Outreach:
• Doubling of awareness from beginning of process through December 2016
(based on public opinion survey)
• Increasing support for concept while increasing awareness – 72% percent
support
• Robust use of digital and traditional media to engage all audiences
• Public input shaped overall legislative proposal

Public Information Materials: Clear and visually oriented educational materials have
been an important element of the public engagement effort. NCWD and CLWA have
produced a number of engagement materials in a variety of formats (print, digital, online,
email, web, video, etc.) to ensure we can reach the broadest possible audience.

SCV Water Plan for Services Page 10