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LOOK IN YOUR MAILBOX!

CONTENTS FOR MAY 1947 SHELL PROGRESS , is now mailed direct
to the residence addresses of Shell dealers ... that there were ONE
San Francisco Division . . 2 ( and "C" station managers) in practically HUNDRED THOUSAND
all areas. This new system, effective with
Improve Your Sales With the April issue, has several advantages, accident deaths in the
Improved Golden Shell . . . 3 such as prompt deliyery and improved U.S. in 1946? Does it jolt
readership in the relaxing surroundings you to learn that the acci-
Oakland Division . . . 4 of "home sweet home." dent has become Ameri-
Under this plan, the dealer should take ca's fourth greatest killer?
his copy to the station and pass it around
Sacramento Division . 5
for his employees to read. Better yet, he
should arrange a get-together with his
Fresno Division .... 6 LESE HARD, COLD STATISTICS are part
personnel to discuss articles of particu-
Why Engine Knock? . 7 lar interest in each issue. In this way, of a group of startling facts and figures
the dealer and his staff will obtain the on accidents released by the National
Southern California Division . . 8 greatest sales promotional help from the Safety Council which we are publicizing
publication. here in support of the 1947 Green Cross
Your Shellubrication Business- A SHELL PROGRESS is sent via third Fund Drive.
A Profit or Loss • CENTER INSERT
class mail, which cannot be forwarded, to In 1947 that killer again may strike
-By RI LEY BOYER
insure regular delivery it is requested that down 100,000 lives-one every S ¾
Arizona Division . . . 9 all dealers ( and "C" station manager) minutes. Twenty thousand of them will
promptly advise their local Shell office of be children. This year 370,000 persons
Finesse Is Important . . . I 0 any change of residence address.
will be maimed for life-due to an acci-
By KATHRYN EDDLEMAN
dent. Again this year the national cost of
Seattle Division . 11 The Front Cover accidents will approach SIX BILLION
THE " FIS HERMAN" on this month's DOLLARS.
Short Stop Airline . 12-1-3
cover symbolizes May-time-the opening Medical science gropes desperately for
By PAUL G. STURGES
of trout season and the period of vacation the cause and cure of the dread death dis-
Portland Division . . . . . . 14 planning-when the compelling call of the eases. The tragedy about accidents is that
great outdoors can no longer be denied! both cause and cure are in your hands.
Spokane Division . . . 15 You'll be seeing the motorists, who are Yau can stop this killer !
responding to that call in ever-increasing Why doesn't somebody do something
Oh Say-Can You See? . 16 numbers, at your stations along the high- about it? Somebody is! That "somebody"
By BUD LANDIS ways and byways of the West. And they
will be spending an unbelievable sum of is the National Safety Council which is
EDITOR .. . . .. T. L. GRAHAM money for their automotive needs en spearheading an aroused nation's deter-
. route. mination to stop this appalling accident
Are you prepared for this recurrent toll. But it's up to you to become a part
mass migration of city dwellers heading of that effort and support that organiza-
for the wide open spaces? Are your sta- tion's work.
Pu blished Monthly by the Shell 'bil Com p an y In- tions and restrooms clean and adequately What is the National Safety Council?
corpo rate d . Editoria l and Business Offices : Shell stocked? Are your stations sufficiently
Build ing , San Fra ncisco. Distributed Free to per- It is you and your neighbor; it is the big
so ns en g a ged in the merchand ising of She ll Oil manned with neat, courteous, well-trained business downtown and the sprawling in-
Com pany Incor po rated· products. Outside sub- personnel to render efficient, complete
scriptions $4.00 a year. Single copies 35c ea ch. service? In other words, have you put dustry on the waterfront; it is the corner
Noth ing that appears in this publication may be grocer and your child's teacher; it is the
yourselves in a position that will insure
re printed either wholly or in part without special motorist who stopped to let you cross the
permission. Printed in U. S. A. your getting your rightful share of this
profitable, expanding, transient trade? street safely and the police officer who
It's something to think about, isn't it? implores you not to jaywalk.
All these have joined in a common
pledge and under a new emblem which all
America will grow to know with hope-
the Green Cross For Safety.
The National Safety Council has fos-
tered the formation of Green Cross chap-
ters in all major American cities. They
are non-profit and non-political. They are
directed by outstanding business and com-
munity leaders. They have one purpose-
to make this country a safer place in
which to live, work and play.
Your Green Cross chapter is financed
entirely by the voluntary contributions of
---~
business and individuals in the communi-
ty. Once a year- during the month of
May-it conducts a public campaign to
raise its annual operating fund. The chap-
ter's effectiveness depends upon how well
"Get going! You forgot to check his radiator for leaks!" you contribute.
Let's all- GIVE TO LIVE LONGER!

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