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                 sure  what  had  transpired,  but  I  think  that  the  Examiner  had  made  Herb  a
                 fat  offer  to  jump  ship  from  the  Chronicle,  and  that  Herb  brought  it up
                 with  Paul  and  probably  asked  for  as  much  money--or  more--than  the Exwas
                 offering.    I  think  that  Paul  took  some  personal  affront  or  suffered  from
                 some  ego  pains.    The  confrontation  ended  up  with  Herb's  departure  from
                 Fifth  and  Mission  and  relocating  himself  down  at  the  old  Hearst  building
                 at  Third  and  Market.

                        The  Chronicle's  circulation  at  that  time--1950  or  '51,  I  think--
                 was  around  145,000,  and  the  Examiner  was  the  top  gun  in  the  Bay  Area  with
                 about  212,000.     (I  am  not  positive  about  these  figures.  However,  they  are
                 a  matter  of  ancient  and  infamous  record.)

                        At  the  Chronicle  newsroom,  during  the  restless  aftermath  of  this
                 upheaval,  Paul  tried  to  shrug  it all  off.  He  took  the  public  posture
                 that  columnists,  including  Herb,  could  be  discovered  and  developed  by
                 brilliant  editors.  And  Paul  insisted  that  columnists  should  not  be  tails
                 wagging  the  newspaper  dogs.     He  also  tried  to  brazen  out  the  circulation
                 impact  of  Herb's  departure,  posting  on  the  staff bulletin board  the  daily
                 circulation  reports  from  both  the  Chronicle  and  the  Examiner.
                 Unfortunately,  this  tactic  was  not  particularly  successful  since,  as  I
                 recall,  the  Chronicle  circulation  remained  static,  or  slipped  a  little
                 bit,  and  the  Examiner  probably  gained  a  few  readers.

                        I  was  Sunday  editor  when  all  this  happened.  And  the  paper  was
                 really  in  the  doldrums.    However,  I  was  very  fond  of  Herb.    He  had  been
                 the  hotshot  first  baseman  on  the  Chronicle's  softball  team,  of  which  I
                 was  the  manager  and  catcher . . I  knew  him  well  and  admired  him.   And  I
                 knew  instinctively  that  historically  Herb  would  always  belong  on  the
                 Chronicle.    Herb  had  signed  a  four-year  contract  with  Hearst.  When  I
                 took  over  from  Paul,  I  knew  it was  terribly  important  to  keep  the  door
                 open  for  Herb  to  come  back  someday.  Our  relationship  was  really  too
                 close,  too  personal ,  and  I  would  have  been  embarrassed  to  crowd  him  and
                 tug  at  his  sleeve  to  come  back.

                        But  at  some  point  during  Herb's  first  four-year  tour  of  duty  at  the
                 Examiner  I  did  send  him  a  brief  note,  one  sentence,  more  or  less:    "Dear
                 Herb,  I  just want  you  to  know  that  there  is  a  first  baseman's  mitt
                 hanging  up  for  you  in  the  Chronicle  window."  And  that  was  that.

                        Herb  renewed  his  Examiner  contract  for  another  four  years.       But  the
                 Chronicle  was  plugging  along  with  all  our  promotions  and  the  development
                 of  our  great  writers - -Delaplane,  Hoppe,  O'Flaherty,  Art  Rosenbaum  in
                 sports,  Charles  McCabe ,  Count  Marco,  and  Frances  Moffat  in  the  women's
                 section.  And  then,  seven  or  eight  years  after  Herb's  blowup  with  Paul
                 Smith ,  we  really  began  to  catch  up  with  the  evil  Hearst  empire.

                        It was  at  about  this  time  that  one  morning  after  the  daily
                 Chronicle  editorial  conference  in  the  meeting  room  next  door  to  my
                 office,  Al  Hyman--he  was  one  of  our  greatest  editorial  writers--followed
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