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The  St:ory of Century  Pacific Air  Lines



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                        Transformation  of  the  air  passenger business  from a luxury to  a  necessity-
                    from  a mode of  travel  available to  only a few because of its cost to an economical,
                    reliable  and  convenient  utility  for  the  business  man and  travelling salesman  and
                    pleasure-seeker-that is the accomplishmen·t of  Ce-ntury Pacific Air Lines,  a divi-
                    sion of the Cord Corporation.
                         Since the inception of  Century Pacific schedules on July 3rd, 1931, three men
                    have guided  the  destinies  of  the  company:  E.  L.  Cord,  Chairman  of  the  Board
                    of  the  Cord Corporation  and  of  the  Century  Pacific  Lines,  Ltd.; O.  R.  Fuller,
                    President of the Century Pacific Lines, Ltd.,  and of the Auburn~'Fuller Company,
                    California  distributors  for  Auburn,  Cord and Duesenberg motor cars and Stinson
                    Aircraft; _and  L.  B.  Manning,  Executive  Vice-President  of  the  Cord  Corpora-
                    tion and Ceritury Pacific Lines,  Ltd.
                         With the announcement that "It Costs No More to  Fly," Century Pacific last
                    July started  almost  hourly airplane  schedules  connecting  the  major  cities  of  the
                    Pacific  Coast,  using the  huge  Stinson  tri-motored, Lycoming-powered,  IO-passen-
                    ger air ·liners,  at  rates  comparable to  other  accepted  modes  of  travel.  Air-travel
                    was stimulated considerably,  and this modern mode, of  travel  assumed,  more  than
                    ever  before,  its  rightful  place  as  an  economic factor of vital importance in speed-
                    ing up  Pacific  Coast business  relationships;  as  well  as  providing  a  fast,  reliable,
                    c~ean'. fl:ntd  economical  method  of  inter-city  and  inter-state  air  transportation  for
                    the general public.
                         Expansion of  Century Pacific  facilities,  since the start of the line in Califor-
                    nia,  naturally followed and now it serves an increased number of California cities,
                    including Sacramento, San Francisco, Oakland, San Jose,  Bakersfield,  Fresno, Los
                    Angeles,  San  Diego  and  El  Centro,  Calexico,  Brawley  in  the  Imperial  Valley
                    from  the  Imperial  County  Airport;  Yuma, Phoenix, Tucson and Douglas in Ari-
                    zona,  and  El  Paso,  Texas.  Between  the  northern  and  southern  t~rminals  is  an
                    airway  1 ;216  miles  in  length,  over  which the green and gold Stinson air liners fly
                    an average of more than 7,000 miles daily.
                        To  date,  Century  Pacific  has  carried  approximately 35,000  passengers,  with
                    more  than  5,000,000  passenger  miles  logged-a  most  enviable  achievement  of
                   . flight performance  for  Stinson  air  liners, Lycoming engines, and Century Pacific
                    service.
                        The extent of  the  Century  Pacific  system, embracing some 15 terminal cities,
                    makes fast,  reliable and economical inter-city and inter-state air passenger and -ex-
                    press  transport  a  matter  of  utmost  convenience  for  travellers  and  commercial
                    houses  in  the  Pacific  Southwest.
                        With  twenty-three transport  pilots,  each having an  average of 5,500  hours in
                    the  air,  and  maintaining  a  ground  petsonne1  of  over _ 125  persons  to  care  for  its
                    traffic  needs;  with  its  own  teletype  communication  system;  and  with  an  invest-
                    menJ  of  over  a  million  and  a  half  dollars  in. California  alone,  Century  Pacific
                    Lines,  Ltd., i_nvites your consideration for air express shipment or when you fravel
                    for  business or pleasure.



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