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In 1896 a merger between Smith and two young English manufacturing
chemists, Richard C. Baker and James Gerstley, resulted in a firm called The
Pacific Borax and Redwood's Chemical Works Ltd. of London. Another merger
in 1898, absorbing that company, created Borax Consolidated Limited. Pacific
Coast Borax Company operated as a division of BCL until 1956 when it was
merged with United States Potash Company to form the present UNITED STATES
Bo RAX & CHEMICAL Co RPO RATION.
Presidents, rp.anagers, men, mines, plants and methods have come and gone,
and even the name of the company has changed, but the Company as"an entity
traces its heritage directly back 100 years. U.S.BoRAX sees. its first Centennial not
as the end· of a century of history but as the beginning of a second century of
growth and success.
This hand-out card (shown in actual size reproduction)
is probably the oldest surviving promotional piece
issued by any borax company. The date: 1875 or 1876.