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Arts Master Plan

The plan’s Stakeholder Committee (page 1) included community leaders from

both the arts and non-arts sectors, seeking to identify ways the arts can
partner with other civic interests. Planning participants spanned a diverse range
that included longtime and new residents from all areas of the city, Millennial-
aged students and workers, parents, educators, small business owners, artists,
CalArts faculty and staff, multicultural leaders, realtors, developers, social

services, the faith community, and seniors.

Key Findings of the Community Engagement

• Santa Clarita residents are personally very active in their arts
and cultural interests.

• Santa Clarita loses audience to other cities for most types of
cultural activities and has strong demand for additional
offerings provided in the city.

• Respondents want more arts festivals, live performances,
museums, informal performances, and independent film to be
available in Santa Clarita.

• The community expresses satisfaction with the quality,
variety, availability and affordability of current arts and cultural
offerings, while providing valuable messages regarding areas
of improvement.

• Santa Clarita residents express strong interest in celebrating
history and cultural heritage as well as more sophisticated,
contemporary experiences.

• There is consensus that Old Town Newhall is the cultural
heart of the city but also a desire to have cultural activities
available in other areas.

• Children are very involved in arts activities both in and outside
of school.

• There is strong desire for enhanced arts and cultural
opportunities for children and youth.

• There is demand for additional class offerings for both
children and adults.

• Arts and culture are seen as an excellent way to promote
diversity and inclusion.

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