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Arts Master Plan

desire to have more available locally, but beyond this, to establish Santa Clarita

as an arts place and destination, and to build on its authentic identity as a
Western frontier settlement, longstanding film industry location, and an
increasingly sophisticated contemporary community.

Third, there is a voice in Santa Clarita favoring greater diversity and inclusion in
its cultural life. While still a predominately White population, the community has
become more diverse and, as is true throughout southern California, people of
all backgrounds embrace cultural diversity.

Fourth, the community provided a strong vote of confidence for the City to
continue its leadership position in the arts, while sharing it with partners and

enabling creative activities of citizens and the creative community.

Lastly, while this plan is for more than City action, one focus is to define an
appropriate role for the City in meeting the cultural needs of citizens. For the
past two decades, the City has focused its municipal resources on building a
basic cultural infrastructure for the community: the Arts Commission, a capable

local arts agency (the Arts & Events Office), a suite of programs and events, a
nascent public art program and carefully targeted investments in cultural
facilities. The City can most effectively focus in the coming decade on
strategies that meet the evolving cultural interests of citizens and that enable

the community as a greater partner in cultural development.

The Plan

The Santa Clarita Arts Master Plan is organized according to three overarching
themes and accompanying focus areas.

Theme 1. Enhancing Cultural Vitality in the Community

• Public Art

• Old Town Newhall Arts and Entertainment District
• Arts Education

Theme 2. Strengthening Cultural Support Systems

• Governance of the Arts

• Cultural Facilities, Venues and Spaces

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