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that the Chronicle would have to remain in the morning field or
wouldn't make the deal, because obviously the morning field ia the
important field in this city. I didn't care about Sunday. So
were all set to trade off Hearst: we would remain the morning, they
would go to the afternoon, and they could have Sunday, because I
figured Sunday would look like a big banana to them, a big carrot
the end of the stick. Charlie, however, was still set on Sunday.
He wasn't about to give it up.

The Cast, The Players

Newhall: So then we met, presumably in secret, in the Clift Hotel. I think
it was on the third floor somewhere. It was Charlie and I and
Sheldon Cooper, who represented Cooper, White & Cooper, the law firm
that handled the Chronicle business . (Sheldon Cooper's wife, for
the record , was a deYoung granddaughter. She was Pat Tobin, Connie
Tobin's oldest daughter . ) Sheldon, Charlie and I, and then
sometimes the Chronicle's business manager, Lyle Johnson. And once
in while a specialist from the advertising department or from the
circulation department. But Charlie and I and Shel.

On the other side were Randy Hearst and Charles Gould,
sometimes young George Hearst who was working as publisher of the
Los Angeles Examiner then, another failing Hearst newspaper, this
time in the Los Angeles area . Then one or another of the old-time
Hearst corporate beautiful people, Dick Berlin or G.D. Markinson.

Riess : What does t hat mean, to be a Hearst "beautiful person?"

Newhal l : Berlin I think was chairman of the board of the Hearst Corporation.
Markinson was either executive vice president or--oh, these are
corporate j obs . But they came out to sit in on this: it was not just
the local Hearst guys, see. Randy was at that time publisher. Oh,
I think he had gone on to another title. Anyway, he had been
publisher of the Call-Bulletin and he became president of the Hearst
Foundation , I believe , and he also had some kind of a title that
sort of put him in charge of papers out here on the West Coast. But
anyway , Randy and Charlie Gould, who was a very nice man, publisher
of the Examiner and sort of completely at sea. He had come out from
the East Coast .

Charlie Gould was a very friendly kind of person. His paper
was in desperate trouble and I don't think he knew what to do about
it- -because he had some certain beliefs and ideas and ideals . Well,
he sent out Christmas cards that always had a kind of a poem , either
from the Apocrypha or from the Old Testament or something, I don't
know . He believed in things . So you could always sort of play him
--I'm wandering a little--play him for a sucker if you had to .