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                             I  usually  do  not  mean  to  be  rude,  but  I  was  just sick and  tired of
                             the  Hearst  people  making  all  these,  well,  you  know, •we've  got  this
                             fine  paper  here,  we're  in  the  saddle  and  so  on.•  They  were  just
                             dying,  they  really were.




                             Money,  Covering  Losses



                 Riess:      You  said  once,  I  guess  a  couple  of  interviews  ago,  that  for  a
                             newspaper  making  money  really  isn't  such  an  issue.

                 Newhall:  That's  correct.

                 Riess:      Because  the  value  of  a  paper  is  power  and--


                 Newhall:  But  there  are  publishers  and  there  are--well,  finish  your  question.

                 Riess:      Well,  you  know  what  I'm  getting  at.  So  money  wasn't  necessarily  the
                             reason  for  the  merger.

                 Newhall:  Yes,  it was.  I  will  try  to  explain  it,  though,  in  line  with  what  I
                             said  earlier.  There  are  publishers  and  there  are  publishers.  The
                             Hearst  Corporation  is  one  of  the  large  corporations  in  the  United
                             States,  and  it is  built  on  the  basis  of  vast  ranching  interests:
                             it's built  on  the  Homestake  Gold  Mine,  digging  the  gold  out  of  the
                             ground.  The  Hearst  people  also  have  a  very  large  group  of  magazines
                             that  are  very  successful.  So  the  Hearst  people  make  lots  of  money.
                             But  they  didn't  make  it either  in  Los  Angeles  or  San  Francisco  with
                             the  newspapers.     It really  didn't  matter  that  they  were  losing
                             money;  if  they  had  been  only  businessmen  they  would  have  gotten  rid
                             of  these  two  West  Coast  papers  years  ago.

                                   Now  the  Chronicle  was  at  that  time  still  about  the  only  major
                             thing  that  the  deYoung  family  owned,  except  for  TV,  which  had  helped
                             keep  us  alive  when  we  were  in  such  bad  shape.*  So  it meant  a  lot  to
                             Charlie  that  the  Chronicle  should  be  a  productive  newspaper,  not
                             only  in  the  world  of  the  intellect  but  also  in  the  world  of  finance.
                             So  to  answer  your  question  again,  about  the  same  way,  if  the
                             newspapers  were  not  newspapers,  if they  were  not  a  unique  business,
                             and  if  they  did  not  mean  what  newspapers  mean  in  terms  of  the




                             *In  the  seven  years  between  1958  and  1965  the  Chronicle  had  lost
                             more  than  $3  million,  while  profits  from  KRON  and  other  properties
                             had  totalled  $15  million.  After  the  Joint  Operating  Agreement,  in
                             1968  the  parent  company  earned  $4.7  million  on  $45  million  revenues,
                             and  the  Chronicle  was  making  money.      San  Francisco  Magazine,  Dec.
                             1987,  p.  96.
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