Back-page/full-page advertisement, 8½x12 inches, in the January 15, 1926, edition of The Film Weekly, encouraging exhibtors to book the William S. Hart vehicle, "Tumbleweeds" (original United Artists release).
The Film Weekly was a trade publication for persons in the film industry. It was published in New York by Wid's Films and Film Folks Inc.; Joseph Dannenberg, president and editor.
It was active from 1915-1970.
The advertisement flaunts quotes from critics in New York where "Tumbleweeds" premiered December 20, 1925.
"Now Booking" is a tad ironic. Hart sued United Artists for purposefully suppressing the film, denying him the money he would have made if it had been
properly promoted to exhibitors. The court agreed, awarding him $278,210 in compensatory damages. "Tumbleweeds" would be Hart's last picture.
The Signal reported May 24, 1940:
In his suit Mr. Hart claimed that Joseph M. Schenck, president of United Artists, had block booked "Tumbleweed" [sic] which cost $302,000 to make, with a cheap,
$15,000 dog picture titled "Wild Justice" and that the booking had been made in some 7,000 theaters at cheap prices, thus depriving him of the rewards which his
prestige and the merits of his picture should have commanded.
"Wild Justice" was literally a "dog" picture, starring the animal actor Peter the Great, a clever German shepherd.
The story and screenplay were written by C. Gardner Sullivan, who also wrote the screenplay for "Tumbleweeds" — so the pairing made sense on at least one level.
From Koszarski (1980:129): Produced by the William S. Hart Company; distributed by United Artists; released December 27, 1925; ©November 11, 1925; cost $312,000; seven reels (7254 feet). Reissued in 1939 by Astor Pictures with synchronized soundtrack and spoken prologue by Hart.
Directed by King Baggot; Screenplay by C. Gardner Sullivan from a story by Hal G. Evarts; photographed by Joe August.
CAST: William S. Hart (Don Carver); Barbara Bedford (Molly Lassiter); Lucien Littlefield ("Kentucky Rose"); Gordon Russell (Noll Lassiter); Richard R. Neill (Bill Freel); Jack Murphy (Bud Lassiter); Lillian Leighton (Mrs. Riley); Gertrude Claire (Old Woman); George Marion (Old Man); Capt. T.E. Duncan (Major of Cavalry); James Gordon (Hinman of the Box K Ranch); Fred Gamble (Hotel Proprietor); Turner Savage (Riley Boy); Monte Collins (Hicks).
SYNOPSIS: In 1889 the Cherokee Land Strip — twelve thousand square miles of rich and virgin prairie land between Kansas and Oklahoma — lay undeveloped in the heart of a vast agricultural region ... the U.S. Government allowed ranchers to graze cattle on their payment of a fee to the Cherokee Indians. Then, suddenly came the news that the Strip was to be opened by the government to homestead. This meant the cattlemen would have to move out...
Don Carver was range boss of the Box K ranch. He was a hardened, cool-headed and fearless "tumbleweed," and to his mind, about the "orneriest critter" on earth was the homesteader. Riding into Caldwell, Kan., on the edge of the strip, to confirm this news, he met among other cowhands his boon companion, "Kentucky Rose," who looked upon himself as something of a prairie sheik.
Journeying on the Caldwell, they see a great cloud of dust, which tells of the vanguard of the homesteaders in the greatest land rush in the history of the United States ... Don Carver and "Kentucky Rose" mingle with the homesteaders, and Don runs into the Lassiter family. He promptly falls in love with Molly, the eldest daughter, and very soon makes up his mind to stake out a homestead claim for himself — and maybe, Molly. He decides to locate on the site of the Box K ranchhouse where the water control of the land strip centers.
Molly's rascally half-brother and an equally evil companion start out to circumvent Don in this plan, with the idea of themselves locating on the ranchhouse site, getting control of the water rights and selling to other homesteaders. They bring about Don's arrest as a "sooner" — one who staked a claim before the hour set by the government. Don escapes, however, in a brilliant and dramatic dash for liberty, and rides to the site where young Lassiter and his companion are already located ... Carver evicts them; and then they seek to influence Molly against Don by telling her he has "jumped" their claim, and tell her it is Don who plans to control the water shed.
Government troopers then come into the scene and arrest the two as "sooners" and on an additional charge of shooting a soldier. Molly learns her mistake, and while the course of Don's wooing of the prairie flower runs by no means smoothly, she finally consents to become his wife.
The epoch-making dash of the homesteaders across the great, sweeping prairie is spectacular in the last degree. Rolling across the broad acres are shown ever increasing numbers of homeseekers, until there is one vast, swiftly moving jumble of men, women, children, horses, cattle, wagons, buggies, buckboards, sulkies and prairie schooners. It is an epic and highly dramatic hour — this last dash of American homesteaders, and even the "tumbleweeds" — the cowpunchers and cattlemen — are impressed against their will by the birth of a new day and this vanishing of an old order of things. (From the Tumblesweeds Pressbook, 1925).
REVIEWS: King Baggot has smoothly and finely directed this production. He has built up wonderful suspense in the scenes just preceding the firing of the gun to start the rush, which will get the spectators' nerves on edge, and has put over the stampede with a big punch ... Oh, boy, the way Hart breaks from the stockade, mounts his horse and outdistances everyone will provide thrill after thrill for all who like fine riding. Why there are scenes where his horse's feet seem to be leaping thorugh the air, barely touching the ground (C.S. Sewell, Moving Picture World, January 2, 1926).
Here is your chance to see if Hart can come back. He makes a great try in "Tumbleweeds" and seems to stand an even break at getting over ... (the) star is his usual noble, protecting and clumsy self, handles the role capably and keeps attention centered on the development of his character. ... "Tumbleweeds" in spite of its hero-villain-girl principals, is a bit out of the ordinary, as Westerns go. King Baggot has given it a fine production and livened the action with humorous interpolations at just the right time... (Wid's, December 27, 1925.)
For the first time that great Western actor who set the standard for all Western stars who followed, Bill Hart, appears on the screen in closeup, and speaks. And what he says is not just an ordinary speech. ... He makes you understand and feel what the old timers felt about their Western country. But the big surprise that will come to everybody is the remarkable quality of Hart's voice. It is one of the most vibrant dramatic and emotional male voices that has ever been heard on the screen. It Hart was a younger man and came into pictures today, he would zoom to the top as one of our finest actors .. He will prove a revelation to all modern picture lovers who remember this greatest of the Western stars in the silent days (Film Daily, 5-9-1939).
LW3568: 9600 dpi jpeg from original page purchased 2019 by Leon Worden.