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"Magic Mountain," says Eugene light behind nearly everything Magic
R. "Doc" Lemmon, general man- Mountain is and will be.
ager, "is a complete_'entertainment Lemmon says what distinguishes
center, not just another amusement Magic . Mountain's entertainment
park. center from a run-of:-the-mill amuse-
''This distinction is more than ment park is hard to describe in a
just a matter of words. It is the few pat phrases, becau~e the dif-
fundamental concept that directed ferences are so numerous.· ·
$20 million into the Valley of Valen- "But as n_early as possible, the
cia and_ transfo,rmed 200 acres of · whole idea was to create a facility
idle land into the liveliest spot in with something for everyone and
Southern California." eno·ugh of everything so people
Lemmon (pronounced La Mon) would want to come back again and
has been general manager of Magic again. We ·also placed an accent
Mountain since 1968 when it. was on quality, beeause we were deter-
/ only a gleam in the imagination of mined to be an integral part of the
Sea World, inc., and is the guiding Valencia community, not just an
eyesore with rides."
Lemmon says the key to the
"The whole idea was to create a facility operation is Magic Mountain's in-
clusive admission price, which gives
with something for everyone _and enough of visitors unlimited access to all rides
and attractions, including perfor-
everything so people would want to come mances by big name stars in the

back again and again." 7•Up/Dixi Cola Showcase Theatre
and dancing in three distinctive