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pavilions to live bands. something to keep coming back for. house is wel I worth $2.95. The same
Lemmon says the all-inclusive Guest celebrities in the Showcase is true of food in any of the other
price idea was borrowed · from the Theatre and bands in the three restaurants, and the merchandise
airline travel industry. The airlines dance pavilions are changed every in the shops."
have proved that tying ev~rything week and new performers brought To ensure high quality at reason-
i_nto a single pack-age benefits every- in. What it amounts to is this. Unless able prices, Magic Mountain main-
one, because it perm its ·delivery of you check the entertain merit section tains full control over shops and
a top quality product at a rock bot- of the local newspaper at least once rest au rants.
tom price. The same thing se.emed a week, you ar.e likely to miss some- "In a phrase, Magic Mou·ntain is
feasible for outdoor entertainment thing here you would really fike human relations on a grand scale.
as well. to see.'' We believe word-of-mouth is the
Lemmon says Magic Mountain Although the rides don't change best form of advertising, so we want
was designed to impress Southern from week to we~k, new ones will to do whatever will make our visitors
Californians, accustomed to repeat be added . from year to year. And happy. The only thing about Magic
visits to area attractions, as well as each ride has been carefully crafted Mountain that should be disappoint- /
once-i n-a-1 ifeti me tourists. to make them fun and exciting no ing is the fact we don't operate
_ "We've placed heavy emphasis . matter how often they are used. 24-hours-a-day, all year round."
. on making the Showcase Theatre What about attractions not in- · The park operates seven-:days-.
-: one of the finest production facil i_ties cluded in the adm)ssion price, like a-week throughout the summer and
in Los Angeles County. Our plan . restaurants and shops? converts to a weekend and _holiday
is to keep the theatre filled all sea- "This is something we are espe- season when schools are in session.
son long with top show business cially.proud of," comments Lemmon. During the balance of the season,
stars. "Since we want · people to come Magic Mountain is available for pri-
"Live entertainment is crucial," back again and again, we offer vate paqies catering to companies .
he explains. "If we want people to exceptional value. A $2.95 steak and community groups.
keep coming back, there has to be dinner in .. the Four Winds steak.

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