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Superstars appear nightly

at Showcase Theatre

Jimmy·Durante, Milt~n Berle, Bobbie Gent~y,

·Mel Torme, The New C~risty Minstrels . ..

"All the world's a stage," ob- and other circus acts at strategic
served William Shakespeare. But it locations. Troups of mobile magi-
is certain he -never had anything cians and other entertainers ·are
like Magic Mountain in mind when constantly on the move around the
he penned that immortal line. park, while strolling troubadors fill Jimmy Duran)e Milton Berle
From opening time at 10 a.m. the streets with song and even sere-
straight through Jo midnight, Magic . nage diners at the Four Winds and noticeable in the 7•Up/Dixi Cola to more rides and attractions."
Mountain is alive with an almost other restaurants. Showcase Theatre. Built to profes- Also in keeping with the mood of
endless variety of things to see and "Wherever you go, the entertain- sional standards, this covered am- the park, headliners in the 7• Up/
do. Trying to fit stage productions ment comes right along with you," phitheatre turns the spotlight on Dixi Cola Showcase Theatre are
and other forms of live entertain-· Sands says. _ top headliners and rising new stars. changed every week, so shows will
ment into this kaleidoscope of activ- Performers who do this kind of The shows are up tempo and last always be new and fresh.
ity takes a considerable amount of on-the-sppt work have to be special. 30-45 minutes. The 7 • Up/Dixi Col~ Showcase
experience and imagination . . They have to Ii ke their jobs, Ii ke "The fast pace and short duration Theatre was inaugurated with the
"Nothing like Magic Mountain peopl·e, and have a deep apprecia- of each show is in keeping with the Jimmy Durante show, featuring the
has ever been tried before," says tion of the importance of what they mood of the park," Sands says; Schnozz himself, h-is long-time side-
Larry Sands, president of Larry do, Sands says. · "People want to be active. A first- kick Eddie Jackson, Sonny King,
Sands Productions, Inc. The unique character of Magic. rate show running about a half-hour Jack Roth, George Finley and The
Sands has complete charge over Mountain live .entertainment is also is a perfect respite before going on Durante Girls.
all Magic Mountain's live entertain-
ment, working with a budget in
excess of $1 million annually. One
of the most exciting innovations in
Sands' program is "bringing per-
formers to the people".
The whole park bubbles wifh-
clowns, jugglers, tightrope walkers

Magic Mountain
at a Glance

When:
Open from 10 a.m. to midnight seven
days a week throughout the sum-
mer, and on weekends and school
vacations the remainder of the year.
How Much:
,
Adults $5.00; children 3-12, $3.50;
under three admitted free. Admis-
. sion price affords unlimited access
to all rides, shows and dance pavil-
ions.
What's There:
■ More than 30 thrilling rides.
■ Three pavilions for dancing to live .
band music.
■ Entertainment by top show busi-
ness headliners.
■ Roving bands, clowns, jugglers,
magicians and other street enter-:
tainers.
■ Gardens and scenic walkways.
■ Twenty-two food outlets serving
snacks to steaks.
■ Monorail, funicular and aerial
tramway transportation systems.
■ Gift shops.
■ More thari 15 games. for exciting
prizes.
■ Boom's WWI shooting gallery.
■ Exciting Penny Arcade.

•
The 3400-seat Showcase Theatre is destined to take its pl.ace with other top show places o·n the West Coast. The huge stage is
40 feet wide, 35 feet deep and 18 feet hi.gh and is equipped with the finest professional sound, lighting and staging facilities. ·